Our Partners

Traditional affiliates are performance-driven partners like comparison and review content sites, blogs, and coupon sites. They often operate at scale, with established traffic sources and conversion-focused strategies. These partners are valuable for driving less-targeted volume at key stages of the funnel.

Non-traditional affiliates don’t fit the mold of classic publishers, but still drive measurable performance.

This type of partner can include member networks, course creators, startup partners and more.

They bring unique distribution channels and often reach buyers in alternative contextually relevant ways that traditional affiliates may not.

Content partners focus on educational resources that help buyers evaluate solutions. Their content may include blogs, comparison pages, or product review sites. They influence decision-making by positioning your product in the right context during the research phase. Their coverage helps build credibility and keeps brands visible where relevant conversations are happening.

Influencers build trust with engaged audiences across social media platforms, podcasts, and more. While traditionally brand-driven, influencer partnerships can succeed in performance models with the right tracking, messaging, and incentives. They’re especially valuable for awareness and can build audiences in niche markets.

Agencies are extensions of their clients, recommending or implementing products within broader service offerings. These partnerships can lead to high value, repeatable referrals. Common agency partners include marketing firms, software and IT consultancies and other service providers.

Channel partners help companies resell, manage or otherwise distribute a brand’s products or as part of a broader service offering. They can come in many different forms, including Resellers, VARs, or MSPs. While they may operate under different compensation structures than standard affiliates, they can be a powerful lever for growth.

Brand-to-brand partnerships involve direct collaboration between two companies with complementary offerings or audiences. These partnerships can manifest in a multitude of ways, including co-marketing, bundled offers, mutual referrals, and more. When executed well, they can create value for both brands as well as enhance their customer experience.

Startup partners support earlier stage and founder-led companies through funding, resources, education or community. From VCs to accelerators and other founder networks, they play a key role in influencing product adoption and driving referrals. Collaborating with these often means offering tailored incentives and ensuring your brand is aligned with the needs of emerging businesses.

Advocates are loyal customers or internal champions who will promote your brand because they genuinely use and find the value in it. They may not always seem aligned with or act the same as an average affiliate, however with the right enablement they can be powerful promoters and assets to an affiliate program. These types of affiliates can strengthen brand trust equally while driving acquisition.