Amplifying the power of collaboration to grow businesses.
Partner-led Growth, Simplified
Built for B2B
Partner Commerce specializes in B2B affiliate marketing. Our team has deep experience in performance marketing, SaaS, and partner-led growth, with a focus on helping complex businesses scale. We bring a practical, results-driven approach to every client engagement.
Who We Are
About Partner commerce
The world’s leading B2B brands trust Partner Commerce to manage their affiliate programs because we bring deep experience and a dedicated focus on B2B performance. We’ve built long standing relationships with more than 100,000 vetted partners worldwide, giving our clients access to a reliable network that can be activated quickly and scaled across markets.
Our team is certified on every major partner management platform, and we use that expertise to deliver clean, accurate data and seamless program operations. Clients rely on us not just to drive growth, but to do it in a way that’s efficient, scalable, and aligned with broader business goals.
Our Mission
Meet Our Team
Our Leadership
Adam Glazer
President & Cofounder
I’m a performance marketing leader with 20+ years of experience helping global brands grow through affiliate, paid media, and digital strategy. As President of Partner Commerce, I lead a team focused on building high-performing B2B affiliate programs for some of the world’s largest brands.
Before founding Partner Commerce, I co-founded and ran Converseon, where we built digital marketing programs for Hilton, Xerox, British Telecom, and The Vanguard Group. Earlier in my career, I led online marketing divisions at agencies like Young & Rubicam and Middleberg Euro RSCG, supporting brands like TheStreet.com and Britannica with innovative acquisition strategies.
Throughout my career, my focus has been on combining performance, data, and technology to deliver measurable business results. Whether scaling startups or supporting enterprise clients, I believe in building with clarity, forecasting with precision, and executing with intent.
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Adam Westreich
Chief Operating Officer and Cofounder
As Co-Founder and COO at Partner Commerce, I oversee agency operations and lead new client onboarding. Over my 15 years in the affiliate partnerships industry, I’ve had the fortune of working on all sides including agency, network, sub-network, publisher, and brand roles. This full-spectrum experience has given me a unique perspective on what each side values in driving successful campaigns.
Since 2020, I’ve focused exclusively on B2B affiliate programs, supporting growth for brands like Yelp, Stripe, TikTok, Google, Nextdoor, and Notion. I’m passionate about building systems that drive efficiency and long-term value for both clients and partners. At Partner Commerce, I’m proud to help shape one of the industry’s leading agencies for B2B partnerships bringing structure, creativity, and operational clarity to every program we launch.
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Jason Lilien
Vice President, Client Services
As VP of Client Services at Partner Commerce, I bring two decades of marketing experience—with the past 10 years dedicated to building affiliate teams at top agencies. With a background across all major marketing channels, partnerships have always been at the core of my work, from big global strategic partnerships to integrated B2B affiliate programs.
I’m passionate about data-driven strategy but believe the best solutions come from pushing beyond the obvious to find creative paths to growth. Previously I led teams behind award-winning programs for brands like Oracle NetSuite, Getty Images,and BigCommerce, and today I’m excited to continue scaling some of the world’s largest programs at Partner Commerce—including HubSpot, ClickUp, and TikTok for Business.
Inspired by all things international, I’m currently based in Barcelona, doing my part to build the world’s best B2B affiliate agency—while also decoding the multilingual chatter of my two-year-old, who keeps me guessing between four languages.
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Bernardo Castañeda
Director of Partner Development
I help B2B SaaS companies unlock scalable growth through partner ecosystems and international expansion strategies.
Over the past decade, I have worked across growth stages, designing and executing affiliate, startup, channel, reseller and strategic partner programs for brands like QuestionPro, Pipedrive and PandaDoc.
My focus is on partner motions that drive revenue, accelerate customer acquisition, and build long-term value across stakeholders. I’ve had the benefit of working across client, partner, and agency sides of the ecosystem, which has shaped how I approach program design, grounded in shared incentives, accountability, and measurable impact.
Currently, I lead the Partner Development team at Partner Commerce, where we help some of the best brands in the B2B SaaS industry identify and execute disruptive and innovative partner strategies to fuel efficient, predictable growth.
I believe the future of B2B SaaS partnerships belongs to those who can build and orchestrate partner ecosystems with intention and scale.
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Jordan Morse
Achievements and Milestones
Awards and Accolades
Events
Upcoming Events
Affiliate Summit East: B2B Partnerships Forum: Next-Level Innovation for B2B Partner Marketing Mastery
The B2B Partnerships Forum on August 5th is a focused breakfast event for affiliate managers, partnership leaders, and growth marketers driving B2B success. Over 2.5 hours, you’ll hear how top brands like Google Cloud and Sage are using affiliate and partner programs to generate high-quality leads and navigate complex B2B funnels. Expect honest discussions on attribution, compliance, and creative new partnership models. You’ll leave with real-world insights and connections that can directly impact your B2B growth.
Location: Affiliate Summit East, New York
Register Now!
9:00am EST
05Aug, 2025
Testimonials
Proven Results for Real Brands
“The partnership with Partner CommerceTM has been a significant milestone for Kwanko. From the very beginning, we have felt a strong synergy in teamwork, which has greatly contributed to the success of our joint campaigns. Partner Commerce’s dedication and professionalism, combined with a strategic and innovative vision, are the pillars that make this collaboration so valuable. The exchange of knowledge and the commitment from both sides to achieve the best results further strengthen the power of this partnership.”
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Leonardo Lahoz
Head of Production, Kwanko
“Working with Partner CommerceTM has been a smooth and strategic collaboration from day one. Their team is responsive, easy to work with, and always focused on aligning campaigns with our audience and goals. As one of the leading agencies in B2B, they bring a level of insight and expertise that consistently strengthens our results. We appreciate the clear communication and thoughtful approach they bring to every initiative.”
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Jake Roeland
Cofounder & CTO, Emporia Research
“Partner CommerceSM has been a great partner in helping us set up and launch our affiliate program. They provided valuable feedback and expertise and it’s been a pleasure working with the team.”
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Joyce Chang
Senior Digital Marketing Manager, Zendesk